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Julia Beers Julia Beers

Welcome to summer! Now start planning your winter holiday marketing.

Get ahead of the game and start planning your holiday marketing campaigns in July. At JuliaBeers.co, we believe that being intentional and strategic is the key to successful marketing. Learn how to review past campaigns, set goals, identify your target audience, develop messaging and content, and plan promotions and offers to set yourself up for success in the busy holiday season. Avoid the stress and rush of last-minute planning and take advantage of the slower summer period to be intentional and strategic about your marketing efforts.

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Julia Beers Julia Beers

Marketing During the Summer Slump

Learn how to navigate the summer slump in your marketing efforts with these tips. Understand why summer can be a slow period for businesses and explore different strategies to make the most of this season. From taking a break to experimenting with new content, find out how to be intentional and set yourself up for success in the future.

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Julia Beers Julia Beers

Set up your email marketing in just 6 steps

Are you ready to take your email marketing to the next level? Follow these 6 simple steps to set up a fully-functioning email marketing system that aligns with your business goals and capacity. Start by picking a platform that works best for you, such as Flodesk or Mailchimp. Then, outline a basic email marketing strategy that considers your business goals and time capacity. Create templates that align with your brand and add ways for people to subscribe, both on your website and social media. Plan your emails by creating a 3-month email marketing plan, and then get to work! This might be the hardest step, but it’s crucial to schedule regular time blocks on your calendar to write, create, schedule and send your emails. Remember, keep it simple and build gradually, and you’ll soon find an email process that works for you and your business.

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Julia Beers Julia Beers

5 reasons not to miss out on email marketing

Are you looking for a reliable and effective way to reach your target audience? Look no further than email marketing! In this blog post, we explore the top five reasons why you shouldn't miss out on email marketing. From the stability of owned marketing to the incredible flexibility in content type and length, email marketing offers a range of benefits for businesses of all sizes. Additionally, with the ability to drive audiences to your other website content or high-value social content, as well as creating more personalized experiences through segments and funnels, email marketing remains a powerful and valuable tool for engaging with your audience. Don't miss out on this opportunity to grow your business and connect with your subscribers - read on to learn more about why email marketing should be a key part of your marketing strategy!

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Julia Beers Julia Beers

Avoiding Burnout in Marketing: 4 Tips for a Sustainable Strategy

Are you feeling burnt out from your marketing efforts? Burnout is a common issue in the fast-paced world of marketing, but it doesn't have to be inevitable. In this blog post, we'll explore four tips for developing a sustainable marketing strategy that will help you avoid burnout and achieve long-term success. Whether you're a seasoned marketer or just starting out, read on to discover how to assess your capacity, set realistic goals, limit interference, and stay adaptable in the face of challenges.

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Julia Beers Julia Beers

Making the Most of Time in Your Marketing

Looking for tips on how to improve your marketing time management? Check out Julia Beers' latest blog post, where she discusses the importance of giving your marketing campaigns enough time to succeed. Learn why rushing the content creation process can lead to subpar results and how to set realistic expectations for your campaigns. With Julia's insights, you can optimize your marketing time management and achieve better results.

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Julia Beers Julia Beers

Pick a Lane in Your Marketing: Or, Why You Don’t Need to Market on Every Platform

Learn why small businesses should focus on 1-2 social media platforms instead of trying to market on every platform. The post provides advice on choosing the right platforms for your business, defining your audience, and creating a content strategy. It also emphasizes the importance of having your own website and email marketing strategy. If you're looking for a simple approach to your marketing, check out our free Minimal Marketing Plan.

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Julia Beers Julia Beers

The basics of planning your small business marketing

Learn the basics of planning your small business marketing with this simple approach. Discover how to identify your target audience, create content pillars, and develop a content calendar that balances evergreen and seasonal content. Download our Minimal Marketing Plan for FREE and make your marketing do more with less.

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