5 reasons not to miss out on email marketing

Email marketing is a powerful tool that should not be overlooked by businesses of any size (looking at you, solopreneurs and small businesses!). In today's fast-paced digital world, where social media platforms seem to dominate the marketing landscape, email marketing remains a reliable and powerful way to reach and nurture your target audience.

I actually think about email like a walled garden— it’s a space you control, both in terms of aesthetics, what it contains, and who gets access. In contrast to social media, where you’re constantly playing their game— making content to fit their formats, posting at intervals that theoretically play well with the algorithm, all the while having no real control over reach or targeting— it’s really refreshing to have a marketing element that is yours, where you get to decide what feels right and good.

So in this post, we'll explore the top five reasons why you shouldn't miss out on email marketing.

1. Stability of owned marketing

Move over, social media. One of the most significant benefits of email marketing is that it provides a stable and reliable platform for your marketing efforts. Unlike social media, where algorithms and policies can change at any time (regardless of your personal preferences), your email list is a valuable asset that you own and control. By building a list of subscribers, you can communicate with your audience on a regular basis and build a relationship of trust and loyalty.

2. Less content churn than social media

Social media platforms are known for their constant content churn. Your posts can get lost in the sea of other posts, and your message can easily get diluted. (And in today’s era of declining reach, that can be super frustrating).  In contrast, email marketing offers a more focused and targeted approach. Your emails land directly in your subscribers' inboxes, giving you a higher chance of being seen and heard.

3. Incredible flexibility in content type

Email marketing offers incredible flexibility in terms of the type and length of content you can create. Whether you want to send a short and sweet email blast, a long-form newsletter article, or a promotional offer, email marketing can accommodate it all. This flexibility allows you to cater to your audience's preferences, and your own marketing style, and create content that resonates with them and feels aligned with you.

4. Drive traffic to your other high-value content

Email marketing is also an excellent way to drive traffic to your other website content or high-value social content. By including links in your emails, you can direct your subscribers to your blog, specific social media posts, or other valuable content. Did you invest a lot of effort into a Reel or YouTube video? Make sure your audience is actually seeing it by including it in an email.

5. Ability to create more personalized experiences

Finally, email marketing offers the ability to create more personalized experiences for your subscribers through segments and funnels. By segmenting your email list based on demographics, goals, or interests, you can create targeted campaigns that speak directly to your subscribers' needs and interests. This level of personalization can improve your email open and click-through rates, leading to higher engagement and conversions.

Email marketing remains a powerful and effective way to reach and engage your target audience. By leveraging the benefits of stability, flexibility, and personalization, you can create a strong and loyal community of subscribers who are eager to hear from you. Don't miss out on this valuable opportunity to grow your business and connect with your audience. When the next social media platform crisis happens (just look at Twitter in 2022), you’ll be glad that you made time to build your audience in a place that you can control.