About Me
Hello, I’m Julia. I’m very glad you’re here.
I’ve been working in marketing for well over a decade, in a variety of industries: from indie brick-and-mortar retail, to nonprofits and arts orgs, to tech startups. And for the past nine years I’ve been running my small marketing agency Dropped Aitch, serving businesses and organizations with a story to tell.
I’m a problem solver, a good listener, a creator of something-from-nothing, and I’m great at playing the long game in business, gardening, and life. Wherever you’re want to be going with your marketing, I want to map out a path that will take you there, and not break your spirit while doing it.
Photo by Danielle Barnum Photography.
Outside of my business life…
I was a theatre major and still am a stage/voiceover actor. (Sometimes you can catch me on Pacific Northwest stages!). And in case someone else hasn’t told you this, let me fill you in on why you should work with theatre people if you get the chance:
We’re literally trained to DIY anything. I have a degree in making something out of empty space and scrap wood.
We can tell a good story. (We learn the hard way: if you don’t tell a good story, your audience leaves at intermission…or sooner!)
Theatre is all about intention, and we learn how to apply that to our choices, words, and mediums. Turns out that being able to zero in on intentions and goals is pretty important in business, too.
We’re scrappy and inventive people: we know how to create on a deadline with just the resources and skills on hand.
Photo (left) by Steph Sola.
What this all has to do with you (yes, you!)
A few years ago, I started noticing deeply unrealistic workflows and patterns with my creative colleagues in marketing and communications. I was seeing a lot of burnout (and this was even pre-COVID-19!). There wasn’t just a busy time or a busy season; instead, it was a permanent, never-ending scramble to brainstorm, draft, and publish content. It wasn’t good for the people, the organization, or their goals.
We’re in a time of big conversations about what work is, and what it should look like, and how much of our lives it should claim. I’m focusing on what that means for people doing marketing, whether that’s a team of 7 marketers at a larger organization, or a freelancer handling their own marketing while running their business. I hope you’ll join me.