Welcome to summer! Now start planning your winter holiday marketing.
As the summer heats up, many businesses are starting to feel the effects of the season. With people taking time off and spending more on summer activities, it's no surprise that sales and productivity may slow down during this period. But instead of letting the summer slump get you down, why not use it as an opportunity to plan your holiday marketing campaigns?
We firmly believe that the key to successful marketing is being intentional and strategic. By starting your holiday campaigns early, you can take advantage of the slower summer period and set yourself up for success in the busier fall and winter seasons.
So, what can you do to start planning your holiday campaigns in July? Here are some tips to get you started:
Review your past campaigns: Take a look at your previous holiday campaigns and evaluate what worked and what didn't. Use this information to inform your strategy for this year's campaigns.
Set your goals: What do you want to achieve with your holiday campaigns? Whether it's increasing sales, building brand awareness, or engaging with your audience, make sure you have clear goals in mind.
Identify your target audience: Who are you trying to reach with your campaigns? Understanding your target audience is essential for creating effective messaging and content.
Develop your messaging and content: Use your goals and target audience to guide your messaging and content development. Consider using a mix of formats, such as social media posts, email campaigns, and video content.
Plan your promotions and offers: What promotions and offers will you be running during the holiday season? Start planning now so that you can create a sense of urgency and excitement around your campaigns.
By starting your holiday marketing campaigns early, you can avoid the stress and rush of last-minute planning. Take advantage of the slower summer period to be intentional and strategic about your marketing efforts, and set yourself up for success in the busy holiday season. It might feel early, but when October (and all of the holiday season prep rolls around), we think you’ll be glad that you did.