Simplify your winter holiday marketing and increase your seasonal sales.
The Winter Holiday Campaign
What if there was a way to market your business this season so you can:
Sell products earlier and faster than you realized
Attract new customers
Exceed your holiday revenue goals
Lighten your marketing workload during peak season
I’d like to introduce you to The Winter Holiday Campaign.
The Winter Holiday Campaign is your step-by-step course to creating a marketing campaign that gets you more holiday revenue and less stress.
I’m Julia, your guide to holiday sales success. I’ve created the tools and resources inside this kit based on my years of marketing for small indie businesses. If you’ve always wanted a marketing strategist to tell you exactly what to do to nail your holiday season sales, this is your chance!
Who is The Winter Holiday Campaign for?
You have something to sell this season, but you’ve had a hard time getting the word out in past years—you want a clear and simple way to promote your offerings without taking too much of your time.
This is your first time selling during the season and you’re not sure where to start, but you know you want to reach people who are already interested in buying from you (they exist!).
You know you are offering things that are truly appealing purchases for this winter, whether as gifts or just for fun— but you’re not sure how to translate that into your messaging and marketing.
You’re a small retail business that’s been around for a bit, and while you feel good about your holiday revenue, you think it could be even better—you just need some marketing guidance to capture those additional sales.
You’re ready to go all-in on promoting your business this holiday season, and promote it in a way that makes you feel amazing about your efforts and the results.
Any of these ring a (sleigh) bell for you?
Inside The Winter Holiday Campaign, you’ll get…
8-Module Video Course
In these short videos, Julia will guide your through each step of your campaign, from planning and creating your campaign to batching or time blocking your campaign tasks so everything gets done in time.
Course Workbook
This workbook will guide you, step-by-step, through planning and executing your winter holiday campaign, with helpful fillable worksheets and strategy tips built in. It’ll take you from your first day of campaign planning all the way to December 31.
Content Calendar Templates
Use our October through December content calendar template to easily plan your posting/sending around the major holidays of the season. Included in digital and printable formats- pick your favorite!
Canva Templates for Social Media
These easy social graphic templates will help you share more about your products this season to make social content that gets your audience excited about buying.
Email Templates
Use our fillable email templates for an easy email campaign that gets more clicks and visits! Suggested text and topics are included for each email. Available in Word .doc format that can be used with any email sending tool.
Campaign Review and Retrospective
This review template will walk you through gathering and reviewing important metrics from your event marketing campaign so that you can make the next one even better.
BONUS! You’ll also receive my Facebook/Instagram Paid Ad Planning Template to help you run an ad campaign on Facebook and/or Instagram that can increase sales within your existing audience and reach new audience members.
BONUS! You’ll also receive my strategy guide The Christmas Question to help your business navigate sensitive and meaningful aspects of the winter holiday season.
Ready to create your campaign?
What you learn in The Winter Holiday Campaign…
How to do a compelling email campaign that saves you time
How to plan your social content for earlier, better holiday sales
How to write posts that get you more traffic and revenue
How to review your campaign afterwards to discover your most successful elements
It’s everything you need to make your holiday sales more successful.
And if you’re unsure—I’ve designed it so that you have access to my best tips and recommendations within the resources, but with the flexibility to add your own style to everything so that your content will feel authentic to YOUR business. Everything from the Campaign Workbook to the Email and Social Templates is ready and waiting for you so that you know exactly what to do on Day 1 of building your holiday campaign.
Feeling stressed about…
…what to post, publish, or send? We’ve got you covered— the video course with Julia and the Workbook will guide you through when and how to plan, send, and post every piece of your campaign.
…how to deal with technology? You don’t need to be a tech or marketing expert to create your campaign! As long as you can copy-paste text into an email tool, or do basic social media posts, you’re good to go. And we include a Canva tutorial on how to use the video and graphic elements if you’re new to that tool.
…how much time you need? That’s really up to you. The campaign is adaptable so you can choose to use as much or as little as you want. In general, it’s a good idea to plan for about 1-2 hours of marketing time a week while you are creating your campaign elements, whether you’re pre-building them ahead of the season, or creating them as you go this winter.
…how to make the campaign feel like your own? The campaign resources here are guidelines, not hard-and-fast rules, and you’re free to customize them as much (or or as little!) as you want. I believe that making your content feel authentic to your business is very important!
Meet your marketing strategist
Hi, I’m Julia— marketing strategist and small business supporter.
In my marketing career I’ve always have a particular soft spot for indie retail (ask me about my time in the bookstore biz!). And I have an extra-special place in my heart for the hardworking small retail businesses who put their heart and soul into the make-or-break months of the winter holiday season.
I’ve always wanted to take my marketing know-how and use it to help small retail businesses shine in their busiest time of year, and I’m so excited to finally bring these resources to you.
It’s time for me to share my holiday marketing secrets with you!
I’ve used what I’ve learned in 10+ years of helping small businesses get results to create a step-by-step course that will walk you through every step of building a winter holiday marketing campaign to promote your business this season.
Are you ready to get insider seasonal marketing knowledge, ready-to-fill templates, and all the resources and tools you need to create a Winter Holiday Campaign that gets you sales and saves you time?
A quick refresh of everything included in The Winter Holiday Campaign:
8 Video Modules to take you through building your campaign
A Campaign Workbook to guide you through the process
Fillable worksheets for every marketing decision you make
An October to December Content Calendar to plan all your content
Plug-and-play Email Templates ready for you to edit and send
Social Media Post Text Templates so you know what to post
Canva Graphics Templates to make video and graphics easy
Campaign Retrospective to find your most successful elements
BONUS Strategy Guide: The Christmas Question
BONUS: Planning Template for Facebook & Instagram Ads
Everything you need to promote your business this season for just…
Frequently Asked Questions
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It’s flexible depending on the length and intensity of the campaign you want to do. For a lighter weight campaign with less early planning, budget 1-2 hours of marketing per week starting around late October. If you want to do a more involved campaign, or want to preload some of your content (to free up your time during the holiday season!), you’ll need 2-3 hours of marketing time starting in August or September, but less than an hour a week once you hit October/November.
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You have lifetime access to the videos and once you copy the templates into your own accounts, these resources are your forever, and you can use them for as many holiday seasons for your business as you want.
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You’ll need:
a website with ecommerce functionality OR a physical storefront location
At least one social media account
A way to send emails (if you choose to send your own marketing emails).
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Nope! While your campaign kit contains Mailchimp email templates, it also include text-only email templates that can be copy-pasted into any email marketing tool you use.
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This is up to you. I recommend that your content starts to send/post no later than early November, but generally no earlier than mid-October. You should probably begin planning and/or building your campaign no later than early October.
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Both! This campaign can be used for both brick and mortar stores as well as online-only stores (like Etsy or Shopify).
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That’s ok! These templates and resources have been designed to be as plug-and-play as you want them to be. We’ve also included helpful strategy tips from Julia, sprinkled throughout the resources, so you understand the why and how of what you’re doing!
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You are in exactly the right place. If you believe in your product(s), then the Winter Holiday Campaign course is all about zeroing in on what makes your offering special and appealing to shoppers this season, and I truly believe it can make a bottom-line difference for any retail business this season, which is why I offer a 7 day guarantee.
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While we may add a 1:1 support add-on later, right now you have templates and guides created by Julia herself, with tons of strategy advice baked-in. We believe you have everything you need to run an amazing campaign!
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First of all- it's ok to not be able to afford something yet in your business. It's part of the journey. And if spending on this will create hardship for you, please do not. However, I have 2 additional options. If you scroll down you'll see a lower price point payment plan, or you can look at my Winter Holiday Campaign Mini Guide which is a budget-friendly way to get this guidance!!
My 7-Day Money-Back Guarantee
I believe in what I’ve created for you in The Winter Holiday Campaign, and I believe wholeheartedly in your ability to create an amazing Winter Holiday Campaign of your own with it! But if you dive into the resources and it feels like The Winter Holiday Campaign is not the right fit for your needs, send us an email within 7 days of your purchase and we’ll sort it out—no hard feelings. I’m here for you!
Are you ready to create a campaign that will boost your business this season, with less stress?
Is your budget feeling tight even with a payment plan? That’s ok! I created a Winter Holiday Campaign Mini Guide for those small businesses that need support this season at a lower price point.
Wherever you are in your business is valid and ok, and I want you to have a way to get the guidance you deserve. Check out the Mini Guide here!
Not sure if this is the right fit? Send an email to info@droppedaitch.com or a DM on Instagram @juliabeers.co. I’m always happy to answer your questions!
