The Email Marketing Setup
In the age of ever-changing social media platforms, an email audience is something that you own and control. It’s honestly more valuable than ever.
So if you’ve been wanting to start or re-establish your email marketing, it’s really the perfect time. This package is designed so that you don’t have to mess with any of the tricky, time-consuming setup— I’ll do all of that for you. And you’ll get to learn how to use your new email marketing tool, along with a simple email marketing strategy that I’m building just for you and your business needs.
Here’s what I tell my clients about email marketing:
It can reach your clients in ways that social media can’t.
You don’t need to send a million emails a month (in fact, please don’t).
Email gives you maximum flexibility between announcements, newsletters, long-form content ( like deep dives, essays, and articles) and everything in between.
If someone subscribes to your emails, they WANT to hear from you!
What you get with your Email Setup
Your systems, set up and ready to go
A ready to-use email marketing account on Flodesk or Mailchimp
Up to 5 audience/customer lists uploaded and segmented as applicable (additional list management can be added on)
Up to 3 ready-to-use email templates in your brand look (fonts, colors, image styles) in your account
Up to 3 sample emails ready to polish and send
Subscribe widget ready to add to your website
1 email automation (examples: an automatic welcome email for new customers/subscribers, a specific series of emails that send to part of your list, an automatically delivered lead magnet email from a sign-up on your website, etc.)
Personal support and training
A Kickoff over email to get us started in a low-stress way
Email reviews of drafts of your new templates
A 90-minute recorded Meet Your New System session where we’ll walk through all the new elements of your email marketing system (so you can access the recording later as needed)
1 month of email or Voxer (audio messaging app) support for your questions after our session — you don’t have to do this alone!
Resources for strategy and tracking metrics
A realistic, flexible 3-month email campaign plan
A system for tracking basic but important email metrics so you know what’s working
Your time commitment for this package:
Besides our 90-minute Meet Your New System session, plan to spend about 2-3 hours outside of that in filling out your pre-setup questionnaire, gathering your email lists for me and providing feedback on template drafts, etc. as I build your systems out.
How long until my system is set up?
The process generally takes about two weeks, though if you have large or numerous lists, or additional elements that aren’t listed here, it could take a bit longer. I’ll give you an estimate before we begin, and keep you updated as we go.
I’m Julia, your guide to realistic marketing.
I designed this package for my small business folks who are juggling a lot of work and life. It’s the easiest and fastest way to start connecting with your audience over email, and we can make it happen for you in one session.
One session to launch your email marketing
At the end of our session, your email marketing system will be polished and ready to go, and ready to start connecting with your audience in their inbox. No fuss, no stress— everything will be set up to support your and your new email marketing activities.
Your total time commitment: about 2-3 hours before and during this package, plus a 90-min Meet Your New System session
Cost: $2400 $1901 if booked before Dec. 31, 2023.
If adding more than 5 email lists, talk to me about pricing for additional list setup.
Payment plans available at no additional cost. Please email me at Julia [at] droppedaitch.com to set yours up.
FAQ
Who can use the Email Marketing Setup?
Small businesses and organizations, solopreneurs, freelancers, side hustles, small or micro nonprofits, small arts or community projects.
How many people can I include in this package?
This package is intended to be a one-on-one experience for you (the person doing the marketing) to work with me, or for small 2-3 person teams that work closely together. If you need marketing strategy guidance for a larger team, please contact me for a custom package that can accommodate a larger group.
Do you offer services where you do my actual marketing?
JuliaBeers.Co is focused on strategy services, but our sister business Dropped Aitch offers agency services and marketing execution for fully managed marketing services and projects.
What meeting options do you offer for our sessions?
For our session, I offer Zoom (captioning available), Google Meet, or regular phone, depending on your preference. Please contact me to discuss any accessibility needs that aren’t listed here.
This is outside my current budget or needs, what are my other options?
Download my current free resources! They change seasonally, so check back to see what’s currently on offer.